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M-61 Launches Hydraboost Eye

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By: Jamie Matusow

Editor-in-Chief

 
Bluemercury Apothecary and Spas founder Marla Malcolm Beck says it was difficult to find a hydrating and firming, silicone-free eye cream that could be used both pre-concealer and as a nighttime treatment—so in her typical fashion, she developed her own M-61 version. Beck says her space-age sounding green cosmeceutical line takes the best of dermatologist-loved ingredients and marries them with the most power-packed naturals. Thus, M-61’s Hydraboost Eye ($78) features power-packed peptides to help strengthen the eye area while reducing the appearance of fine lines, under-eye circles and puffiness. Vitamin B5 and hyaluronic acid plump and replenish moisture around the eye area, while natural tamarind, aloe and centella asiatica help repair and soothe. White mulberry and soy help improve microcirculation, giving eyes a brighter and more youthful appearance. The formulation’s ready for blastoff in a sleek streamlined bottle and label designed by Beck.
 
More info: www.bluemercury.com; www.m61labs.com

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